With Apple's iTunes ranked third in top premium online video service behind Hulu and Netflix across all devices (TV, PC, and game console smartphones), entertainment and news producers have at least made their standard fare available to the Apple faithful, according to Parks Associates.
From the article, "iPad Disconnect Could Prove Costly For Media, Advertisers" by Diane Mermigas
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
