With Apple's iTunes ranked third in top premium online video service behind Hulu and Netflix across all devices (TV, PC, and game console smartphones), entertainment and news producers have at least made their standard fare available to the Apple faithful, according to Parks Associates.
From the article, "iPad Disconnect Could Prove Costly For Media, Advertisers" by Diane Mermigas
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
