Providing market intelligence for more than 35 years

In The News

Iowa Workers Plan Rally At GOP Debate Site

It is possible that Trump's absence from the latest Fox News debate could not deter viewers who have a broader interest in the election, predicts Glenn Hower, a research analyst at Parks Associates market research firm.

"He's not a "war hero, '" Trump responded." 

Post-debate coverage: The Kelly File with Megyn Kelly will air immediately following the debate. Sanders is the only candidate tested in the poll for whom a plurality - 50 percent-says they feel comfortable with as president.

From the article "Iowa Workers Plan Rally At GOP Debate Site" by Virginia Carter.

Previously In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions. By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for...

The Caregiving Boom: Where the Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...