Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Research from Parks Associates suggests that more than 100 million U.S. households did not have a smart home device at the end of 2016, and the firm’s analysts say that reaching those households requires continued investments to create unique and personalized consumer experiences.
The firm predicts the smart home environment is primed for an upswing in the next few years. It estimates that by 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller.
From the article "IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device" by Laura Hamilton.
Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...
That uncertainty figures to make the category interesting because it is increasing in popularity. Parks Associates said this week that 11% of U.S. broadband households plan to buy a smart speaker with...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
