“Parks Associates research estimates there will be nearly seven million new Western European households with a smart home controller in 2016,” Tom Kerber, director, IoT strategy at Parks Associates, says. “While much of this growth comes from embedded controllers in smart TVs, home control solutions are driving growth in multiple IoT markets, with successful product lines like Homematic starting to move the market beyond early adopters.”
From the article "IoT Issues to Be Addressed at CES 2017" by Laura Hamilton.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
