In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Additionally, the average number of devices owned per household with at least one smart home device rose in 2020 from 6.8 devices to 7.4 devices on average.
During Parks Associates’ virtual CONNECTIONS conference last week, Jennifer Kent, the organization’s Vice President of Research, pointed out that there has long been a difference in how consumers go about building out their smart home systems. While some have opted for a “curated” approach in which an installer, such as a residential security integrator, will deploy devices designed to work together and tie them together in a single user interface, many others have opted to build their own by buying disparate, do-it-yourself (DIY) solutions from both online and brick-and-mortar retailers over time.
The DIY approach affords consumers a greater number of device choices as well as the ability to avoid installation or ongoing monitoring or maintenance fees, however; it introduces greater setup complexity. According to Kent, 36% of consumers who set up smart home devices on their own say they experience difficulty and the number who experience ongoing problems with these devices also continues to rise as she noted that recent research from Parks found that 38% of smart home product owners experienced two or more technical problems with a smart home product in the past year, which is up from 11% just two years ago. In addition, 44% of those experiencing a technical problem reported they had difficulty getting the device to interact with other devices in the home.
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
