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July 01, 2018
It’s been bandied about for 30 years — just about as long as I’ve been in this industry — but it’s still a hot topic and I have yet to see a solid solution. Interoperability is a key issue that keeps coming up. I heard it debated just last week at my favorite industry event, Connections, produced by Dallas-based Parks Associates.
“Interoperability is the next thing, but it’s really hard to make it happen,” said Yilan Jiang, senior research manager at Parks Associates. The interesting thing is that I first learned this term more than 25 years ago at a Connections conference.
From the article "Interoperability: A Big Word For a Simple Concept" by Helen Heneveld.
Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
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