It’s been bandied about for 30 years — just about as long as I’ve been in this industry — but it’s still a hot topic and I have yet to see a solid solution. Interoperability is a key issue that keeps coming up. I heard it debated just last week at my favorite industry event, Connections, produced by Dallas-based Parks Associates.
“Interoperability is the next thing, but it’s really hard to make it happen,” said Yilan Jiang, senior research manager at Parks Associates. The interesting thing is that I first learned this term more than 25 years ago at a Connections conference.
From the article "Interoperability: A Big Word For a Simple Concept" by Helen Heneveld.
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...
A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...
