Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix.
Of those, nearly half subscribe to two or more services. Parks puts the number at 31 percent of broadband households paying for multiple services. The two most popular services are Netflix and Amazon Video, and 12 percent of broadband users subscribe to both, according to Parks.
From the article "Internet TV Subscribers Growing But Average Household Spends Just $7.95 A Month" by Tamara Chuang.
Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...
New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...
Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...
Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...
