Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix.
Of those, nearly half subscribe to two or more services. Parks puts the number at 31 percent of broadband households paying for multiple services. The two most popular services are Netflix and Amazon Video, and 12 percent of broadband users subscribe to both, according to Parks.
From the article "Internet TV Subscribers Growing But Average Household Spends Just $7.95 A Month" by Tamara Chuang.
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
