There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.
From the article "Interference In The Car" by ERNEST WORTHMAN.
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
