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January 07, 2016
There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.
From the article "Interference In The Car" by ERNEST WORTHMAN.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
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