There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.
From the article "Interference In The Car" by ERNEST WORTHMAN.
Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...
Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
