There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.
From the article "Interference In The Car" by ERNEST WORTHMAN.
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
