New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing.
“The home ecosystems continue to overlap, creating new opportunities to expand control and enhance the user experience. Consumers expect and want more interconnected and technologically advanced home entertainment systems,” Elizabeth Parks, Parks Associates president, said in a statement.
The Parks survey seems to support consumers’ growing interest in interactive services. For example, more device manufacturers like Telly and Displace and content providers like Disney and Peacock have been integrating shoppable ads into their products.
“The interest in connected home services opens up new markets and opportunities for partnerships between traditional pay-TV providers, tech companies, and home automation system manufacturers,” Parks said. “These collaborations will lead to innovative service bundles, combining entertainment, information, and home management in new and valuable ways.”
Parks Associates also found that there’s an interest in streaming online video services through cable TV services. According to the data, 66% of surveyed cable TV users found this appealing, and 49% found the idea very appealing.
“This type of bundled offering would enhance the value of pay-TV services by simplifying the navigation process for its users,” the firm said in a release.
From the article, "Interest Is Growing for a More Interactive TV-Watching Experience" by Shelby Brown
“Services are experimenting with a variety of business models in order to differentiate themselves in this crowded market dominated by Netflix, Hulu, and Amazon. Smaller OTT companies are experimentin...
Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year. Of the 42 million streamin...
Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of i...
Attracting developers to an Alloy ecosystem is important to Intel, said Barbara Kraus, director of research at Parks Associates. "It will broaden the content available to the platform. Intel doesn'...
