In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats.
“Innovative ad formats, such as unskippable, paused ads and T-commerce, are helping to boost engagement and drive sales. The proliferation of ad-supported services provides advertisers with more options for ad placement and a wider reach, while advances in data mining and analytics make it possible to run highly targeted and interactive advertising campaigns,” wrote Sorensen. “The success of an AVOD, SAVOD, or FAST service is dependent on engaging relevant ads for the viewer which in turn drives ad revenue. If services do not leverage interactive advertising experiences, they are at risk of consumers churning out.”
From the article, "Interactivity, shoppability, new formats make their way to CTV advertising in 2023" by Bevin Fletcher
The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...
By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates...
The Biebs is just one of hundreds of artists who will be releasing vinyl albums on Record Store Day. Fans of the recently departed David Bowie will have a chance to get a limited edition pressing of s...
Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in th...
