In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats.
“Innovative ad formats, such as unskippable, paused ads and T-commerce, are helping to boost engagement and drive sales. The proliferation of ad-supported services provides advertisers with more options for ad placement and a wider reach, while advances in data mining and analytics make it possible to run highly targeted and interactive advertising campaigns,” wrote Sorensen. “The success of an AVOD, SAVOD, or FAST service is dependent on engaging relevant ads for the viewer which in turn drives ad revenue. If services do not leverage interactive advertising experiences, they are at risk of consumers churning out.”
From the article, "Interactivity, shoppability, new formats make their way to CTV advertising in 2023" by Bevin Fletcher
Comcast announced today that 24/7 video recording, a cloud- and motion-based video monitoring solution, is now available for Xfinity Home customers. The company is the nation’s largest residential hom...
A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...
More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
