In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats.
“Innovative ad formats, such as unskippable, paused ads and T-commerce, are helping to boost engagement and drive sales. The proliferation of ad-supported services provides advertisers with more options for ad placement and a wider reach, while advances in data mining and analytics make it possible to run highly targeted and interactive advertising campaigns,” wrote Sorensen. “The success of an AVOD, SAVOD, or FAST service is dependent on engaging relevant ads for the viewer which in turn drives ad revenue. If services do not leverage interactive advertising experiences, they are at risk of consumers churning out.”
From the article, "Interactivity, shoppability, new formats make their way to CTV advertising in 2023" by Bevin Fletcher
And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...
As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
