According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 2014, representing 12% share of the total. "Traditional TV ad dollars will quickly shift, at rates we've never seen before, to interactive and addressable formats," Parks Associates research analyst Heather Way said. Marketers allocated 41% of their media budgets to TV in 2009, compared with 58% in 2008, per a Forrester/ANA survey. And so TV's share of the pie has dwindled.
From the article, "Interactive, VOD Ads On Rise"
In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...
As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
