Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” conference in Los Angeles.
From the article, "Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead" by David Bloom
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
