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The market for fitness trackers seems saturated; Fitbit announced plans this week to lay off off 6 percent of its workforce. But Harry Wang, senior director of Research at Parks Associates, said newcomers like the RunIQ could still succeed.
From the article "Intel, New Balance Team Up For Smartwatch" by Benny Evangelista.
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
