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The market for fitness trackers seems saturated; Fitbit announced plans this week to lay off off 6 percent of its workforce. But Harry Wang, senior director of Research at Parks Associates, said newcomers like the RunIQ could still succeed.
From the article "Intel, New Balance Team Up For Smartwatch" by Benny Evangelista.
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...
According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...
Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...
