It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem?
Consumer engagement was a big topic of discussion at the recent Connections Conference, the annual IoT event produced by Parks Associates. The topic has always been a “thing” to the security industry, where subscription renewals are paramount and companies attach home-automation devices to engender “stickier” customers.
From the article "Insurance, the Smart Home, and the Business of Keeping Customers Engaged" by Julie Jacobson.
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
