Providing market intelligence for more than 35 years

In The News

Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market

Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types including replacements and DIY) at 5.7 million and just above 6 million for 2015. This signifies a recovery and is upbeat news for most dealers. Later years of Parks’ forecast predict a somewhat changing environment. Let’s take a look at what the latest data tells us.

From the article "Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market" by Tricia Parks.

Previously In The News

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....