In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and telecom operators. Again, this is based on a small sample size, but those are really dramatic numbers and a significant move for the industry.”
While Parks Associates said that interactive services are having a positive impact on RMR, the research firm is taking a close look at whether that trend will continue over the next several years.
From the article "Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers" by Paul Ragusa.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
