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October 14, 2016
Apple Pay adoption, for example, is low, according to research from the Dallas-based Parks Associates. Only 10% of iPhone owners have used Apple Pay, and, among those who have not used it, 63% said it is because their preferred merchants do not support it as a payment option.
“Only 19% of U.S. smartphone owners and 15% of smart watch owners have used a mobile payment app,” the firm said.
From the article "Influx of Mobile Payment Options Challenges CUs" by Roy Urrico.
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
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