There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing account credentials. By comparison, last July, Parks Associates estimated that 28% of broadband households were engaged in password sharing and piracy for 2019, rising by 10% in 2024. A follow up Parks Associates report that focused specifically on piracy released in January 2020 further detailed that about 72% of that 28% rate was due to password sharing. Coronavirus has certainly called such estimates into question.
From the article "Industry Voices—Hawley: Coronavirus piracy trends in the new normal" by Stevve Hawley.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
