Providing market intelligence for more than 35 years

In The News

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing account credentials. By comparison, last July, Parks Associates estimated that 28% of broadband households were engaged in password sharing and piracy for 2019, rising by 10% in 2024. A follow up Parks Associates report that focused specifically on piracy released in January 2020 further detailed that about 72% of that 28% rate was due to password sharing. Coronavirus has certainly called such estimates into question.

From the article "Industry Voices—Hawley: Coronavirus piracy trends in the new normal" by Stevve Hawley.

Previously In The News

Battle of the Bots: A Truly Useful Helper Is Approaching Fast

For a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner with the c...

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger

As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One re...