But the more options, the better, according to research from Parks Associates. Their data finds that a full 70% of American homes have at least one OTT service, and that number isn’t likely to go down.
“In the U.S. and Canada, the quickly increasing volume of new options is driving high numbers of online viewing of TV and movies,” said Brett Sappington, director of research for Parks Associates. “Each service is bringing new experiences for consumers, and many are providing new content that is unavailable elsewhere.”
From the article "Indie Over-the-Top Services Seek Niche With Consumers" by Chris Tribbey.
Parks Associates released a report, titled “Interoperability and the Internet of Things,” that said voice control integrations are high on consumers’ wish lists when it comes to new smart devices and...
Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...
From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...
New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...
