It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have grown about 8% in the past five years, covering some 20 million households, and that such bundles are boosting operator net promoter scores.
From the article, "Indie cable ops prep to launch mobile via NCTC pact" by Jeff Baumgartner.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
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