Providing market intelligence for more than 35 years

In The News

Incorporating mHealth into routine care 'potentially transformational' despite challenges

Increased demand for wearables may cause providers to face an overflow of patient data, they add. That "tsunami" of information will lead to issues such as a potential need for constant oversight and the need to summarize all the data into a usable and meaningful format.

Wearable adoption is tied to consumer education on the benefits of such tools. A recent Parks Associates study reports just 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer.

From the article "Incorporating mHealth into routine care 'potentially transformational' despite challenges" by Judy Mottl.

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...