In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use.
This data comes from research company Parks Associates, which notes that set-top box ownership rose from 6 percent in 2010 to nearly 40 percent at the start of this year. Roku makes up 37 percent of ownership, a figure that has held steady for the last year. Amazon ownership grew by 4 percent in the last year, largely by taking market share from Google.
From the article "In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV" by Troy Dreier.
Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...
Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...
Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...
According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...
