In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use.
This data comes from research company Parks Associates, which notes that set-top box ownership rose from 6 percent in 2010 to nearly 40 percent at the start of this year. Roku makes up 37 percent of ownership, a figure that has held steady for the last year. Amazon ownership grew by 4 percent in the last year, largely by taking market share from Google.
From the article "In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV" by Troy Dreier.
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