But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Parks Associates. And, consumers in Spain are also more likely than those in France, Germany and the UK to trade in a pay TV subscription in favor of a digital video service. HBO is likely to be targeting those consumers.
From the article "In Spain, Winter Is Coming with the Launch of HBO España" by www.emarketer.com
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
