Further research into the topic by Parks Associates concurred with the F&S/CABA study’s general thrust that IoT is a land of plenty offering consumers convenience, efficiency, collaboration and expanded products and services. Worryingly, though, it added that concerns about privacy and data security posed major challenges to the industry; identity theft, invasive data mining, cyber-terrorism, and physical dangers from hacked devices were scaring consumers. It urged the industry that it had a duty to safeguard consumers and the data that is an extension of them.
In the survey, approximately half of broadband households expressed privacy or security concerns about smart home devices. Identity theft or data theft by hackers was the first or second leading privacy concern in eight of nine product categories surveyed. “Essentially, with big data comes big responsibility,” Parks warned.
On a brighter note, Parks also revealed that a combination of privacy rights can relieve up to 74% of privacy concerns. (Apart from those worrying about their Ashley Madison account?)
From the article "In Every Dream Home a Security Heartache" by Joe O'Halloran.
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Addition...
