Further research into the topic by Parks Associates concurred with the F&S/CABA study’s general thrust that IoT is a land of plenty offering consumers convenience, efficiency, collaboration and expanded products and services. Worryingly, though, it added that concerns about privacy and data security posed major challenges to the industry; identity theft, invasive data mining, cyber-terrorism, and physical dangers from hacked devices were scaring consumers. It urged the industry that it had a duty to safeguard consumers and the data that is an extension of them.
In the survey, approximately half of broadband households expressed privacy or security concerns about smart home devices. Identity theft or data theft by hackers was the first or second leading privacy concern in eight of nine product categories surveyed. “Essentially, with big data comes big responsibility,” Parks warned.
On a brighter note, Parks also revealed that a combination of privacy rights can relieve up to 74% of privacy concerns. (Apart from those worrying about their Ashley Madison account?)
From the article "In Every Dream Home a Security Heartache" by Joe O'Halloran.
The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
