Providing market intelligence for more than 35 years

In The News

In Europe, 57% own at least one connected CE device

Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates.

Parks Associates announced results for its consumer research project Connected Consumer in Europe, which surveyed broadband households in the UK, Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions.

From the article "In Europe, 57% own at least one connected CE device" by Broadband TV News.

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...