Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates.
Parks Associates announced results for its consumer research project Connected Consumer in Europe, which surveyed broadband households in the UK, Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions.
From the article "In Europe, 57% own at least one connected CE device" by Broadband TV News.
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...
One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...
