Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. households that have broadband internet also pay for cable or satellite-based television. And about half of broadband households pay for television plus one or more streaming services.
But hanging onto those all-of-the-above subscribers is becoming more difficult for small companies such as BendBroadband, a subsidiary of TDS Telecom, said Parks Associates.
From the article "ICYMI: Most Broadband Users Still Pay For Television" by Kathleen McLaughlin.
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
