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Research company Parks Associates published a study last year suggesting that SVOD services stood to lose upwards of $500 million in revenue in 2015 from this practice.
From the article "IBM Cloud Video: Technical Problems Still Account For 17% Of SVOD Churn" by Barry Flynn.
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Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
