According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost reports. And, when car owners in broadband households go to purchase their next vehicle, 64% said they want integrated support for at least one connected activity in the car. Park Associates’ survey indicated that consumers also want wider adoption of Apple and Android in-vehicle software, as well as more access to music apps.
From the article "Hyundai: CarPlay in Sonata in Q1" by insideradio.com.
Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...
“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
