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December 30, 2015
According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost reports. And, when car owners in broadband households go to purchase their next vehicle, 64% said they want integrated support for at least one connected activity in the car. Park Associates’ survey indicated that consumers also want wider adoption of Apple and Android in-vehicle software, as well as more access to music apps.
From the article "Hyundai: CarPlay in Sonata in Q1" by insideradio.com.
Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
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