In the first quarter of 2017, 37% of streaming media owners in U.S. broadband households said they own and use a Roku device, up from one-third a year ago, according to new data from Parks Associates.
At the current rate Hulu is adding device compatibility, it’s likely only a matter of time before the company fills in all the gaps and picks up from the limited device compatibility with which its live TV service launched.
From the article "Hulu releases web browser version of its live TV service" by Ben Munson.
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...
New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...
