In the first quarter of 2017, 37% of streaming media owners in U.S. broadband households said they own and use a Roku device, up from one-third a year ago, according to new data from Parks Associates.
At the current rate Hulu is adding device compatibility, it’s likely only a matter of time before the company fills in all the gaps and picks up from the limited device compatibility with which its live TV service launched.
From the article "Hulu releases web browser version of its live TV service" by Ben Munson.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
“They are trying to walk a tightrope,” said Steve Nason, director of research for Parks Associates, a consulting company that tracks consumer technology services. “They don’t want to sabotage the trad...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
