In the first quarter of 2017, 37% of streaming media owners in U.S. broadband households said they own and use a Roku device, up from one-third a year ago, according to new data from Parks Associates.
At the current rate Hulu is adding device compatibility, it’s likely only a matter of time before the company fills in all the gaps and picks up from the limited device compatibility with which its live TV service launched.
From the article "Hulu releases web browser version of its live TV service" by Ben Munson.
If any further evidence was needed that living room streaming is now mainstream, consider the following forecast released today by research company Parks Associates: By 2022, over 265 million househol...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
