But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment diet to online alternatives versus regular television, fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. Meanwhile, digital-first new media companies like Fullscreen and AwesomenessTV are creating subscription options for their young audiences, too.
Last month, researcher Parks Associates said these news services are creating more dogged competition for shares of consumers’ wallet, with new members sometimes testing out a service during a free trial and then cancelling before or soon after it ends.
From the article "Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million" by Joan E. Solsman.
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
