By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U.S. broadband households had canceled their Hulu subscription in the last 12 months, a figure that represents about one-half of Hulu’s current subscriber base, according to Parks.
From the article "Hulu is becoming a player in streaming" by Yvonne Villarreal.
Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services. From the article,...
“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5....
Research from Parks Associates' shows that 91 percent of internet households are actively engaged in reducing energy consumption within their homes. Forty-eight percent report altering their behav...
Parks Associates has released a new white paper, Building Net Zero Homes with Home Management Systems, that highlights changes in the energy landscape driving interest in Zero Net Energy (ZNE) homes a...
