By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U.S. broadband households had canceled their Hulu subscription in the last 12 months, a figure that represents about one-half of Hulu’s current subscriber base, according to Parks.
From the article "Hulu is becoming a player in streaming" by Yvonne Villarreal.
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...
