Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s PlayStation Vue already offer cable-like packages over the internet, and AT&T is introducing DirecTV Now at an event Monday in New York. Amazon and Google's YouTube have also been working on similar plans. (Thus far none has been a major hit; the biggest, Sling, has about a million subscribers, according to Parks Associates.)
From the article "Hulu CEO Plots A Way To Stand Out From The Crowd" by Lucas Shaw.
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
