“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have their VOD service included in the live offering. As a value-add, that’s something that puts them in a unique place.”
Parks, which has carved out a specialty in tracking the OTT marketplace, says there are now roughly 230 individual services being offered to U.S. consumers. Despite that glut, Hulu has gained enough traction that it will remain a heavyweight no matter who controls it.
From the article "Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis" by Dawn C. Chmielewski and Dade Hayes.
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...
